Why Exploring Lesser-Known Tools Matters

Tools that aren’t widely recognized can be game-changers. They can save time, reduce stress, and provide fresh perspectives. Leveraging these resources before they become mainstream gives you a competitive advantage.

7 Must-Try Tools for Social Media Marketers

1. SocialPreviewing: Get Your Profile and Cover Photos Right

• The Challenge: Misaligned visuals can hurt your brand’s professionalism. SocialPreviewing ensures your profile and cover photos fit perfectly across all platforms.

• Features: Previews for Facebook, LinkedIn, Instagram, TikTok, and more.

• Pro Tip: Use it before campaigns or rebranding to maintain consistent visuals.

2. Canva Pro Content Planner: Design and Schedule in One Place

• The Challenge: Constantly switching between design and scheduling apps wastes time. Canva Pro’s built-in planner eliminates this hassle.

• Features: Drag-and-drop calendar, direct publishing, and branded templates.

• Pro Tip: Perfect for visually-driven campaigns that require seamless transitions from design to publishing.

3. Lately: AI-Enhanced Social Content Creation

• The Challenge: Repurposing long-form content into multiple posts is time-consuming. Lately’s AI generates weeks of social posts from a single blog or video.

• Features: Performance insights and campaign optimization tips.

• Pro Tip: Use it to maximize the ROI of your blog content.

4. BuzzSumo: Trend Discovery and Content Ideas

• The Challenge: Staying relevant without trend insights is tough. BuzzSumo helps you create content that resonates.

• Features: Content performance analysis and influencer tracking.

• Pro Tip: Monitor trends weekly to align your messaging with audience interests.

5. Linktree: Centralize Your Links

• The Challenge: Instagram and TikTok only allow one bio link. Linktree consolidates all your important links into one shareable page.

• Features: Analytics and customizable branding options.

• Pro Tip: Use branded themes to create a cohesive look that matches your online presence.

6. Plann: All-in-One Instagram Strategy Platform

• The Challenge: Developing a cohesive Instagram strategy is tricky. Plann simplifies visual curation and engagement tracking.

• Features: Visual feed planning, hashtag recommendations, and performance analytics.

• Pro Tip: Use the visual feed planner to create an aesthetically pleasing grid that attracts followers.

7. Awario: Affordable Social Listening

• The Challenge: Many social listening tools are prohibitively expensive. Awario makes it accessible for smaller teams and budgets.

• Features: Sentiment analysis and competitor tracking.

• Pro Tip: Uncover audience pain points and adjust your strategy accordingly.

How to Choose the Right Tools

When evaluating a tool, consider:

• Does it address your key challenges?

• Will it enhance efficiency or help achieve your goals?

• Is it a wise investment for your current budget and team size?

Conclusion

These tools offer practical ways to refine your social media strategy while saving time and effort. Start with SocialPreviewing to ensure your visuals are professional and consistent. Try one or two today and see the difference they can make!